National Cat Day is occurring in the US on October 29th and we’re pretty sure it’ll catch on across the UK. Even though creators Sanrio insist that Hello Kitty is a British schoolgirl as opposed to a cat, we’d say it’s the perfect time to get excited about her super sweet collaboration with Beats By Dre, which sees Kitty adorn Solo2 Blue headphones, Urbeats and a matching carry case. Too. Cute!

Created in celebration of Hello Kitty’s 40th Anniversary, Hello Kitty x Beats By Dre will be unveiled at Hello Kitty Con 2014 on October 30that The Geffen Contemporary at MOCA, Los Angeles. The range will then go on sale worldwide in mid-November.[related]

For more info on Hello Kitty x Beats By Dre visit hellokittybeats.comand stay tuned to MTV UK for more National Cat Day fun on October 29th. Meow.