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The World's First Colour-Changing Hair Dye Is Finally A Reality

Colour-changing hair has arrived.

If you're one dye-job away from turning your hair into actual straw, you'll be pleased to hear that there's a way to have every colour under the sun without destroying your locks forevermore.

A new formula has been discovered bydata visualisation scientist - and self-proclaimed witch,Lauren Bowker, who's discovered a way for hair-dye to change colour depending on it's surrounding temperature.

Revealing all about her sorceryin an interview withDazed, Lauren explained that there's an exact sciencebetween swapping red for blue hair, and it doesn't involvesitting in a salon wrapped in tin-foil for hours on end.

Explaining the process behind her product, Lauren said: "When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction."

Adding that the specialist dyes refract light, she said:"If you have red hair and you’re in the wind it might go blue. So what we did was look at data patterns of weathers and the environment in different countries and tailor the color changes to correlate with those."

Even though the product isn't available to buy yet, FIRE will bemaking it's grand debutatLondon Fashion Week as part of a collaboration between Storm Modelsand Lauren's own brand THEUNSEEN.

Until then, have a glimpse at what the invention is capable of. Magic is real.

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