Kendall Jenner might be the model of the moment, but not everyone is loving her latest campaign for Spanish fashion giant Mango.

With a theme they are calling'Tribal Spirit', the objection some have unsurprisinglyhad to this is the fact that they've chosen a white model to portray a line of clothes inspired by the African Savanna.

This is apparently the first of four trends Kendall will model in the full SS16 campaign and theimages released so far see her wearing a range of outfits including a black leather dress with a suede tasselled skirt.

While calling 'tribal' a trend in itself is a total minefield, some have also been questioning why the brand chose Kendall to model this particular rangewhen they could have chosen a woman of colour or even someone from any of the African countries that the Savanna itself stretches across.

There's also the fact that doing a line describing itself as'inspired by Africa' slightly erases cultural significance.Africa itself isn't a single community - it's made up of hundreds of communities and countries and this gives a very general reference to that.

When asked why Kendall was chosen to front the campaign as a whole,Mangovice president Daniel López said:"We thought that she was the best model to embody this trend."

We have to say we're not 100% convinced about that, but what do you think? Tweet us to @MTVStyleIntl to let us know what you think about this.