Kourtney Kardashian has got everyone talking after dropping a totally nude image alongside a reference to an upcoming secret project.

The Keeping Up With The Kardashians star is launching an exciting new brand called Poosh and there’s currently a lot of mystery surrounding what the label, line, or website will actually involve.

The 39-year-old shared an image of herselfin the bathroom while drinking a cup of tea and fans have naturally spotted that there are some *very* interesting products surrounding her in the image.

E! News are claiming that the brand is some kind of lifestyle label, which would suggest that those essential oils and facial scrubs in the background of the shot are something that fans will actually be able to purchase in the not too distant future.

The name of the brand is said to be a reference to Penelope Disick’s nickname and will no doubt join the ranks of Kardashian-Jenner ventures that earn the family millions of dollars.

As it stands, Kylie Jenner has become the youngest self-made billionaire ever with her beauty range, Kim has enjoyed huge success with KKW Beauty, Khloe earns money through brand Good American, and Kendall enjoys extra income from fashion line Kendall + Kylie.

Poosh has already launched a website encouraging users to add their name to a sign-up list. If we were betting people, we’d guess that the brand will be a high-end lifestyle range that promotes clean beauty and environmentally friendly products.

What do you think?