Kylie Jenner's been dropping new Lip Kit shades faster than you can say 'she's my momager' just lately, but it looks like there's one upcoming colour that she isn't keen on you getting a look at just yet.

In a pretty intriguing turn of events, apic of a reddish brown shade of Lip Kit in gold packaging reading 'BIRTHDAY EDITION' did the rounds on the internet over the weekend.

With Kylie's birthday being August 10th, it would make sense ifthis wasset to be a special limited bday shadeof Lip Kit, but then, even more interestingly, all the pics of the rumourednew kit vanished.

Along with the pics of the kit - supposedly called 'Leo' to matchKylie's zodiac sign - several Instagram accounts that share beauty goss also seemed to vanish too.

But why? Well that's the strange bit as one update account is now claiming that it's all because the photos were leaked early and without Kylie's permission, so the Kylie Cosmetics legal team contacted people posting them requesting that they be deleted. They account has apologised and re-posted communication they claim is from her company explaining what happened.

Gulp.

This story hasn't been officially confirmed by Kylie Cosmetics, but the account in question posted saying:"As the first person to post it, I feel greatly responsible for all the accounts that have been penalised for the picture & for the other repercussions some people have had to face.Just wanted to apologise to everyone & Kylie Cosmetics! Lesson learned, in the future I'll be making sure I check sources, facts, & trademarks more in depth!

"If you know me, you know know I'm about honesty & what I posted yesterday was not a representation of that, whether it's a big deal to some or small to others. I never want to my account to become so obsessed with getting a 'scoop' that I forget about PEOPLE & how to treat them, whether it's Kylie Jenner or an account with 10 followers!! (It was Kylie's property & I should have respected that)."

Weird, right?

Still, what we do know is that there are three new mattes on the way - as Kylie herself confirmed on Twitter:

So that might explain why you thought you saw a new Lip Kit at the weekend, but now all trace has disappeared. Guess we'll just have to wait until King Ky makes the official announcement to know either way.

Let us know what you make of all of this with a tweet to @MTVStyleIntl.