Keeping a straight face is a pretty important part of the job when you're a newsreader, but Australian TV anchor Natarsha Belling has had the internet in hysterics with one of her fashion choices.

The 39-year-old broadcaster, who reads the news on Network Ten, sparked childish mirth when it was observed that her neckline looked rather like a, well... you know.

[related]Originally spotted by viewer Ruben Haywood, a screengrab was posted to Facebook and quickly generated more than 110,000 likes.

The picture appears to have gone viral due to the fact that it’s hard to notice anything unusual at first glance – but once the neckline’s phallic shape is pointed out it’s hard to ignore.

One user commented: "Well, that's a ballsy thing to wear."

Another joked: "Once you see it, you cannot unsee it."