Ever since she released her latest album Revival, Selena Gomez has been treating us to some pretty amazing music videos.

And now, her latest promo has officially dropped online – and it essentially looks like the greatest hair commercial ever.

Kill Em With Kindness (arguably THE best track off of Selena’s album) has got all the black and white vibes going on.

And while it’s actually a pretty simple affair, as we catch the singer behind the scenes on a photoshoot, it just gives us more time to appreciate just HOW SHINY HER HAIR IS.

After spending most of the video in a silky black slip dress and duster jacker, Selena can then be seen strutting her stuff down a corridor in a flowing white gown.

The symbolism is real, people.

Soon after the video dropped, Selena posted a side-by-side photo of her in her white dress against a screenshot of her all black look from her The Heart Wants What It Wants promo.

She captioned the tweet: “This is my revival”. OH SNAP.