Geordie Shore lad Sam Gowland just debuted a new hair colour and it's a total lewk.

The lad took to Instagram to show off his new platinum locks, likening his new 'do to Slim Shady.

'Play the video to see Sam and Chloe hide from a deranged fan outside their hotel room...'

A bold statement.

He captioned the pic: "Will the real slim shady please stand up. So I done it... what’s everyone think of the new hair?"

And fans are loving it, with one person commenting: "Awesome really suits you."

"Cracking that," added another while a third helpful hun wrote: "Surprisingly you suit it. I would always keep a toner on that though cos it will look crap once it starts to go yellow. toners are everything when ya a blondie [sic]."

Hopefully, Sam's already stocked up on purple shampoo to keep those locks looking bright.

'Don't forget to catch Sam when series 19 of Geordie Shore drops Tuesday 9th April at ''10pm'' on MTV!'