Geordie Shore lad Sam Gowland is enjoying his new platinum locks, and with that his bae Chloe Ferry decided to throw on an even blonder wig and join him in holy bleached matrimony.

But when Sam took to Instagram to upload a snap of the moment, it opened the floodgates to a whole heap of the same comments.

'Chloe Ferry goes in on trolls who came for her 'unflattering' green dress...'

In fact, Chloe Ferry was one of the first to point out what we can now never unsee.

"We look related, like brother and sister," she joked.

And she's not the only one who could see it, as someone else wrote: "Twins," while a third fan dropped our personal favourite comment: "Sharpay and Ryan."

If you don't know who Sharpay and Ryan are, educate yourself.

Plenty of other fans couldn't get over how much Sam looks like a certain Hollyoaks character: "I thought u was Ste from Hollyoaks at first glance [sic]," someone wrote.

All comparisons aside, it looks like the photo could be a hint at an exciting time in the couple's (yes, couple's, not sibling's) lives.

"Exciting times," Sam captioned the snap, along with a heart and a key emoji.

And now we're wondering exactly what that key unlocks.

'Don't forget to catch these radgies on all new Geordie Shore when it drops on 9th April at ''10pm'' on MTV!'