Zoella, aka Zoe Sugg, has just broken her own Superdrug sales record thanks to her new Tutti Fruity beauty line.

The vlogger – who launched the collection online in the early hours of Monday morning – helped Superdrug’s website receive twice as much traffic as it usually would, with 25% of visitors heading straight for the Zoella page.

With prices ranging from £3 for a lip balm, to £8 for a body spritz or make-up bag, the most popular item so far has been the Let’s Spritz Body Spray.

Zoella’s previous line with Superdrug, launched last year, was the high street chain’s most popular ever – until Tutti Fruity came along.

Never underestimate the power of Zoe Sugg!