There was a time when Harry Styles got all the attention for his love life, but lately bandmate Louis Tomlinson has been stealing his thunder since his split with long-term GF Eleanor Calder.

And the latest lovely lady in lucky Louis' life appears to be a kinky underwear model and entrepreneur called Tamara Bell - caught in the background of this pic of the star.

The 1D singer was also snapped holding hands with Ms Bell during his brief visit to Glastonbury on Friday - setting tongues wagging and fingers tapping keyboards among the band's fans.

A festival-goer told The Sun: "Louis was stroking the back of her neck and squeezed her bum before kissing her affectionately.

"He looked smitten and they appeared to be very familiar and cosy with one another. He was glued to her side, even though he had a few of his Doncaster mates with him."

Bell is creative director of Almeida, a company which sells kinky undies and mild bondage equipment.

And she's not afraid to model her own goods - as her social media feeds prove.