After Little Mix called Piers Morgan an “idiot” and a “tw*t” for attempting to come for the band over their naked photoshoot used to promote their new single ‘Strip’, it looks like the girls are having to face his attempts to keep the new feud going.

Jesy Nelson posted a photo on Instagram of her looking incredible in Calvin Klein underwear but – after waking up to hundreds of negative messages from LM fans over his attitudes towards the girlband – Piers has now branded the picture “grim.” Hi, fake news calling.

He took to Good Morning Britain to not only demand an apology from the girls for calling him out, but to add more fuel to the fire and insult Jesy further. Funnily, he mentions the irony of them throwing insults right back…

Reacting to Susannah Reid, who defended Jesy by telling Piers that she “clearly looks fabulous,” he went on to say that the picture looks as though it belongs on one of “those weird adult dating sites,” while ripping into her tattoos.

Then he went on to crack the remark that taking your clothes off isn’t a “talent,” saying: “Any woman in the world could take their clothes off, it’s not a talent.”

This comes after Piers attempted to drag the Little Mix gals over their decision to cover their bodies with the insults they receive on the daily, saying: “What is empowering about this? Get your kit off, airbrush yourself to within an inch of your lives…”

“It's nonsense. It's just stripping off to sell records. It's actually using sex and sexuality to sell records. That's it. There's nothing else to this,” the presenter went on to add.

Thankfully though Little Mix are way above Piers’ attention seeking remarks, as they continue to use their platform to drop the most female-empowering album of the year and prove that they’re above any and all negativity people feel the need to throw their way.