Beautifully narrated by Kojey Radical and created by creative duo The Rest, 'New Generation - The Film' poignantly and artistically addresses the very real problem of knife crime in the UK.

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The boy nonchalantly stepping over the bloody body in the vid represents the attitudeThe Rest felt that a lot of the youths had towards knife crime when doing their research. The duo wanted to address this and hit homethat knife crime is real, and is taking lives.

Excerpts from the 2017 New Gen album provide the soundtrack for the short film, whichsets out to illustrate the issues faced by the artists on the album, and by many others. (Keep your eyes peeled for cameos from Jevon and some hard bars from MTV Brand New 2017 winner, AJ Tracey!)

With the figures of knife crime in the UKon the increase it’s more important than ever for people to be taking a stand and doing their part to make the streets safer for young people, even if it's just by watching this video and spreading the word.

Asit says in the film… ‘We need to be thinking about each other’.

'Clickhereto watch it andherefor the full New Gen album.'

-Roberta Hickey

'For more information about knife crime, click here. If you've been affected by knife crime and need some support, try calling the Victim Support helpline on 08 08 16 89 111.'