People are not too thrilled with Kim Kardashian’s decision to plug appetite-suppressing lollipops on Instagram and have described her as a “terrible and toxic” influence on impressionable young fans.

The Keeping Up With The Kardashians star uploaded a paid advertisement of herself sucking a red lolly in conjunction with a company called Flat Tummy Co – and the internet has absolutely no time for the harmful message she’s sending her 60 million followers.

'Let's get checking out a bunch of guys doing their best to nail contouring...'

“You guys… @flattummyco just dropped a new product. They’re Appetite Suppressant Lollipops and they’re literally unreal,” she wrote. “They’re giving the first 500 people on their website 15% OFF so if you want to get your hands on some… you need to do it quick!"

The company claim that the sweet treats “suppress your appetite” and “keep hunger under control and cravings in-check,” while urging consumers to suck on a lollipop whenever they start “feeling hungry” throughout the day.

Fans pointed out how irresponsible the upload was, saying: “Promoting something unhealthy like this to her 111 million followers is also her responsibility considering how young girls look up to her. Now just because she posted this they will think that starving themselves is cool because 'Kim is doing it'.”

Actor and TV personality Jameela Jamil summed up the whole situation in a nutshell: “You [are a] terrible and toxic influence on young girls. I admire their mother’s branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to.

She added: "MAYBE don't take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than 'I had a flat stomach'."

Bible.