Eminem is no stranger to big album campaigns but his latest might be the most elaborate (and hilarious) yet.

The rapper's manager Paul Rosenberg has sent music fans into a frenzy after sneakily unveiling Em's new album title'Revival'...via a fake pharmaceuticalcampaign. Seriously.

Rosenberg posted a picture on Instagramholding a copy of Yelawolf's new album in front of a seemingly generic and wholesome medical ad billboard, however fans were quick to notice that the 'E' in'Revival' is backwards, a.k.aEminem's logo.

Given that everyone with a Twitter account is a new-age hacker, it didn't take much time for them to find the advert online (posted by his label, Interscope Records) and the accompanying website'and'phone number.

The fake drug's website is filled with easter eggs and major hints ("Sweaty palms" is listed as a doctor warning) while making it obvious thatRevivalisn't really a new medical invention.

"In non-clinical studies, 100% of REVIVAL patients experienced AR symptom relief, vs. 0% taking a bullshit placebo," says it all really.

As for the phone number? Well, for a start,Eminem and Dr Dre's 2011 collab 'I Need A Doctor' is being played on piano as background music.

An automated voice runs through the info, before saying"Thank you for continuing to hold. We give you some serious fucking credit for sticking with this ad." It's not exactly the NHS, you know?

Eminem's new album isrumoured to drop on November 17th and this campaign launch suggests we're going to hear something imminently.

Following his 2009 and 2010 albums'Relapse'and'Recovery','Revival'promises something even greater.

We're ready when you are, Slim...

Words: Ross McNeilage

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