Beyoncé And Jay Z Unveil First 'Bang Bang' Film
Beyoncéand Jay Z have released the first of their 'Bang Bang' short films today, as part of a trilogy of arty videos that featured during their recent 'On The Run' tour.
Starring as two Bonnie and Clyde style outlaws, the musical power couple worked with director Dikayal Rimmasch to create the mini movies, which will now be released one by one via Nowness.
"In my first conversation on the telephone with Jay Z he explained his concept of On the Run," Rimmasch said in an interview that accompanied the short film footage.
"He said, 'We’re not trying to do this literally, it’s not that we’re Bonnie and Clyde. We’re on the run from everything. On the run from becoming a cliché. On the run from doing the same thing again.' Everything he mentioned was a level of consciousness he has for staying alive as an entertainer and as a human being. "
"He wanted to keep it more abstract because for him it was very abstract. How do you stay new, not just to your audience but also yourself."